
This spec project explores the visual and physical identity of the pro tennis tour’s three iconic surfaces: Clay, Grass, and Hard Court. Designed with a DOOH framework in mind, the animation utilizes a modular three-screen layout to emphasize material physics and tactile motion. The piece balances technical execution with a playful narrative nod to Wilson’s most famous cinematic namesake.
This is a self-initiated conceptual project and is not officially affiliated with, endorsed by, or sponsored by Wilson. Created purely for exploratory design and motion practice.
This spec project explores the visual and physical identity of the pro tennis tour’s three iconic surfaces: Clay, Grass, and Hard Court. Designed with a DOOH framework in mind, the animation utilizes a modular three-screen layout to emphasize material physics and tactile motion. The piece balances technical execution with a playful narrative nod to Wilson’s most famous cinematic namesake.
This is a self-initiated conceptual project and is not officially affiliated with, endorsed by, or sponsored by Wilson. Created purely for exploratory design and motion practice.