A personal project created during EURO 2024 as a reaction against the sterile, over-designed visual identities of modern tournaments. Looking back at the bold typography, high contrast, and graphic confidence of vintage World Cup and Euro posters, the series set out to bring playfulness back into tournament design - spurring an ongoing obsession with unofficial sports graphics.
A personal project created during EURO 2024 as a reaction against the sterile, over-designed visual identities of modern tournaments. Looking back at the bold typography, high contrast, and graphic confidence of vintage World Cup and Euro posters, the series set out to bring playfulness back into tournament design - spurring an ongoing obsession with unofficial sports graphics.
Form & Friction
Modern sports identity work tends to play it safe with slick, corporate templates. These posters were built as a direct contrast: stripping away digital sheen to focus on raw typography, flat colours, and graphic composition. Anchoring the design to host nation Germany, the footballs use the yellow, red, and black of the German flag. Playing with layout variations allowed each poster to test different balances of structure, friction, and movement.
Form & Friction
Modern sports identity work tends to play it safe with slick, corporate templates. These posters were built as a direct contrast: stripping away digital sheen to focus on raw typography, flat colours, and graphic composition. Anchoring the design to host nation Germany, the footballs use the yellow, red, and black of the German flag. Playing with layout variations allowed each poster to test different balances of structure, friction, and movement.
Discarded Option
A third iteration pushed for a much more stripped-back layout - shrinking the footballs right down and giving the composition more breathing room. While the smaller scale offered a cleaner, more minimal alternative to the punchier main posters, it lacked the immediate visual impact needed for the series and was left as an isolated test.
Discarded Option
A third iteration pushed for a much more stripped-back layout - shrinking the footballs right down and giving the composition more breathing room. While the smaller scale offered a cleaner, more minimal alternative to the punchier main posters, it lacked the immediate visual impact needed for the series and was left as an isolated test.